To help the realtor rank higher in a specific keyword search phrase, it’s important to focus on creating high-quality content that is both informative and engaging. Here are some key points to consider for your website page and Facebook post:
- Word Count: Aim for around 500-800 words for the website page. This length is substantial enough to provide valuable information and be indexed well by search engines without being overwhelming. For Facebook, a shorter post of around 100-150 words with a link to the full page is effective.
- Keyword Optimization:
- Identify the specific keyword phrase the realtor is targeting.
- Use the keyword naturally in the title, subheadings, and throughout the content, but avoid keyword stuffing.
- Include related terms and variations of the keyword.
- Content Structure:
- Title: Create a catchy, keyword-rich title.
- Introduction: Briefly introduce the realtor and mention the keyword.
- Main Content: Highlight the realtor’s achievements, customer testimonials, unique selling points, and any awards or recognitions. Use bullet points or numbered lists for clarity.
- Conclusion: Summarize why the realtor is an excellent choice and include a call to action.
- Visuals: Include high-quality images of the realtor, properties, or happy clients to make the page visually appealing.
- Internal and External Links: Link to related content on your site and other authoritative sites. This improves SEO and provides additional value to the reader.
- Meta Tags: Ensure the meta title and description are optimized with the target keyword and a compelling summary of the content.
Example Structure
Title:
“Top Clayton Realtor Jane Doe – Expert in Sealed Crawl Spaces and Home Sales”
Introduction:
“Looking for the best realtor in Clayton, NC? Jane Doe stands out with her exceptional service and expertise in sealed crawl spaces and home sales. Whether you’re buying or selling, Jane’s dedication ensures a smooth and successful experience.”
Main Content:
- Experience and Expertise: “With over 15 years in the real estate industry, Jane Doe has a deep understanding of the Clayton market…”
- Customer Testimonials: “Jane helped us find our dream home and her knowledge of sealed crawl spaces was a huge bonus. – The Smith Family”
- Awards and Recognition: “Awarded Clayton’s Top Realtor of the Year 2023…”
- Unique Selling Points: “Specializes in energy-efficient homes and environmentally friendly solutions…”
Conclusion:
“Choosing Jane Doe means choosing excellence. Contact her today to start your real estate journey with Clayton’s best.”
By following these guidelines, you’ll create a valuable piece of content that helps the realtor rank higher in search results while also positioning your company as a helpful and resourceful partner.